Adam Markus: Graduate Admissions Guru: 1/1/13 - 2/1/13

IESE offers an intensive case study based MBA program. It was founded with the active cooperation of HBS and its first-year is a core curriculum program where a section of approximately 70 students will take all the same classes together. While the first-year is rather rigid, the second-year allows for great flexibility including the opportunity to take courses in Spanish and opportunities to study abroad. If you are looking for academic rigour, international diversity amongst students and faculty, want to spend two years in one the world’s greatest cities, IESE should be on your short-list. Based on what I observed during my 2012 visit there and through talking with former clients over the years, IESE offers an intensive MBA education. The first-year at IESE is simply extremely hard. One of the nice things that IESE does is actually provide initial feedback to potential applicants. You can get feedback on your profile by completing this feedback form.


Knowing where admissions sees potential fit is a great way to determine whether to apply. IESE is no party school. It might be in a town well known for having a good time, but if you have any thoughts of enjoying the fun in Barcelona every evening, I think you will have to wait for the second year of the program. During your first year at IESE, expect to be reading cases and talking cases. Last year, I also visited IMD, another program well known for being intense. I think it fair to say that these two European non-party schools contrast with LBS and INSEAD, the other top European B-schools, but ones well known as P(arty) Schools. My clients who apply to IESE, typically apply to some combination of the three schools I mentioned in the previous paragraph and/or US two-year programs. You can find testimonials from 2 of the 7 clients I worked with who were admitted to IESE in past years.

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IESE has 6 deadlines, 3 of which have passed at the time of writing. I wish I had been able to get this post up earlier, but in future years I hope to have it up well in advance of the first round deadline. Essays: Like with many top US schools, IESE has also reduced the total number of essays. Compared to IMD, INSEAD, or LBS, IESE’s essay set is small and relatively easy to answer. If you have already done the essays for IMD or INSEAD, the IESE essays will be particularly easy. IESE Essay 1: Describe your short-term and long-term career goals (post MBA). This is a very standard goals statement. 300 word essay on career goals that it is brief means you need to provide a future focused statement. Extensive discussion of your past experience or of why you want to attend IESE will just not fit here. However, I think it is important to explain why you want an IESE MBA at least briefly.


Your reader should both understand what your goals and have at least a clear idea, though not the details of why you want an IESE MBA. This is the advice I have given to my clients applying to IESE. As is generally the case, conceive of your short-term goal as a plan and your long-term goal as a vision. Make sure that your goals intuitively connect together because you don’t have space for any sort of extensive discussion of goals that don’t connect together logically. If you are having difficulty formulating your goals, please see my method for formulating goals, which can be found in my analysis of Stanford’s goal essay. IESE Essay 2: Describe two substantial accomplishments and one failure in a professional or private endeavour. This is very limited word count to cover all of this. Please see my analysis of INSEAD’s substantial accomplishments (Essay 2) and Failure (Essay 3) questions as that analysis applies here.


The only differences between IESE and INSEAD is that INSEAD will give you 400 words for the accomplishments and wants one to be personal and 400 words for the failure. In the case of IESE, you are free to distribute the 600 words in any way you like, which means you might find yourself needing say 250 words for one accomplishment, 150 for another accomplishment, and 200 words for a failure. Think very carefully about how you want to use this. I would avoid discussing something negative here unless absolutely necessary. Instead focus on something(s) that you think will help IESE understand why you belong in their program. I don’t suggest using this as a place for simply explaining something negative like a bad GPA or GMAT or TOEFL, instead provide admissions with greater insight into who you are. Use this question to balance out the rest of your application by discussing some aspect of who you are that has not been sufficiently focused on.